Special attention: the RAJARHAT area on the outskirts of Kolkata, is emerging as a fast growing industrial complex, residential apartments, and a integrated approach in city planning. THIS AREA DOES NOT HAVE A MAJOR HEALTHCARE FACILITY. Probably one of the most lucrative area to start individual customer based services or manufacturing business. Major attraction for INTERNATIONAL PATIENTS, located half an hour from international airport(IATA-CCU).
Healthcare business plan.
Name: Dr Abu S Galib.
Credentials: MBBS(India), Master’s candidate Biomedical engineering(University of Missouri, Columbia, USA).
Name: Access speciality outdoor clinic and diagnostic centre.
Theme: A multispeciality outdoor patient service with diagnostic support.
India is an emerging economy and there is a shortage of quality medical services, in underserved areas. The aim of the Access Healthcare Group is to identify potential areas of the country, to build and operate a multispeciality clinic and diagnostic centers, with the later option to add indoor facilities.
A. Outdoor consultancy and Diagnostic services in various medical specialities:
1. Internal Medicine.
7. Gynae and Obs.
9. Pathology and Microbiology.
11. Imaging Services.
12. General Surgery and its Superspecialities.
Target area: district Murshidabad(Tier2), India, EM Bypass, Calcutta(Tier 1)
1. Initial planning-30,000 USD.
2. Land acquisition- 250, 000 USD
3. Construction-250, 000 USD
4. Inventory and Equipment-500, 000 USD.
5. Commissioning and operations-500, 000 million USD.
Total Project cost until break even 2.0 million approximately.
Project implementation and initiation issue:
Location: Land already available at prime location, besides major nursing home, Berhampore, WB, India.
Alternative: to be based in an appropriate area of Calcutta, Barasat, or its suburbs.
To note: The Salt Lake area in the suburbs of Calcutta and the E M bypass has seen build up and operation of both national and international healthcare organizations.
Design and construction:
Hospital design project consultants will be asked to implement the construction phase.
Inventory and Equipment:
Acquisition of instruments will be done from major companies, like Siemens, Phillips, Toshiba and GE.
Physicians , healthcare executives, and support and peripheral stuff will be recruited by marketing channels.
Cardiology: ECG, Holter, Echocardiography, treadmill testing.
Neurology: CT scan, EEG,
The other specialities will have tests commensurate with the practice.
Pathology, Microbiology and biochemistry services.
Legal structure of partnership:
Venture Capital funding with ROI of 25% on net profit. Investor role- Active as a board member with negotiable executive powers based on vote count.
Chief Executive Officer and healthcare executives.
Chief of Medical Service and doctors
Peripheral and support staff.
Marketing and Finance:
Major advertising channels to be utilized to market services to the target group. This includes hoardings, TV, paper media etc.
Chartered Accountants will be recruited to oversee the finance of the company.
Disbursement features: both cash and cashless transaction to be implemented.
Legal and regulatory issues:
Legal services to be availed through the employment of full time lawyers. Protection to be provided, to healthcare professionals.
Trade license, building permit and other issues will be executed through legal counsel.
1. In Berhampore, there are other multispeciality projects operating, our strength is providing sophisticated services.
2. In Calcutta, Salt Lake and E M Bypass, there are several hospital groups . but due to rising income and populations explosion, there are unmet need for strategic approach.
Similar business models: