Are non-Muslim customers ready for Islamic Financing? In the book Understanding Islamic Banking: the Value Proposition That Transcends Cultures, Joseph DiVanna and expert in global banking, examines how the underlying principles of Islamic banking provides a framework for contemporary retail banks to enable investors of any faith to develop a sense of a higher purpose. The essentials of a bank's value proposition, such as brand identity, innovation, investment strategy, and the generation of investor value are attributes readily identifiable by Muslims and non-Muslims.
Published in February 2006, by Leonardo and Francis Press, Cambridge, United Kingdom. More information available at http://www.leonardoandfrancis.com and Amazon booksites. ISBN 1-905687-00-1