Fig and Olive: Upscale Cafe in Singapore looking for investors

Fig & Olive is an upscale, café and bistro in Singapore serving food items representing a blend of Mediterranean, European and Western origins. Registered in 2001 by Mr. Zulkarnine Hafiz, the café-bistro is targeted at the young and educated professionals, managers, executives and businessmen (PMEBs).

Despite the highly competitive market space for the PMEB segment, Fig & Olive is able to rise heads and shoulders above the rest – owing much to its unique positioning and value proposition: Fig & Olive offers a comfortable environment for PMEBs to enjoy their healthy, wholesome and delicious meals, at an affordable price.  Its outlets are also conducive for the PMEB customer to meet either formally or informally to network and discuss business. PMEBs are especially attracted to the Fig & Olive café bistro as it has an upscale feel which is reinforced by the interior design of each café, the presentation of its menu items and its impeccable service.

Fig & Olive is also positioned as a healthy alternative to the ubiquitous fast food outlets common in cities and commercial districts. Diners at Fig & Olive can choose the items that go into their dish, for example, the type of bread, the pasta sauce and the dressing for their salads.

Fig & Olive’s revenue base extends beyond the outlet. As an added service to its customers, the café offers delivery services to customers island-wide. Within a radius of 500m from each outlet, the delivery service is offered free. This service is especially popular amongst professionals and office workers who need to work through lunch or dinner – once again, an example of how Fig & Olive strives to serve its customers, offering them great convenience.

On a regular basis, Fig & Olive’s outlets at Robinson Road and Bencoolen Street have been used for meetings and seminars by companies, business groupings and networks.

Each outlet in the Fig & Olive chain has witnessed significant growth in revenues and profitability in the first quarter of 2005. We expect this trend to continue as we penetrate further into the consumer and corporate markets and as the brand awareness and equity grows for the Fig & Olive brand.

Testimony to the success and increasing popularity of the Fig & Olive brand name, Mr Zulkarnine was named Young Entrepreneur of the Year by the Singapore Malay Chamber of Commerce and Industry in 2004, and is recognized as an icon of society by the Northeast CDC and a major Singapore publication.

We are looking for investor to expand our business further in Singapore and regional.